If you think back to your first car (and if it was like mine), it might not have been your dream car or even the coolest car on the block, but at least it got you from point A to point B. In comparison to riding your bicycle or riding the bus to school, however, your car was the best.
Your first car may not have have been a Mercedes or BMW, but, plain and simple, it worked.
Unfortunately, many companies have the same philosophy when engaging in Internet Marketing, “It may not be the best, but it works.” Or, “I don’t care what it looks like as long as its something.”
Personally, I have been instilled with the belief, “If it’s worth doing, it’s worth doing right.” The Social Media community follows this belief, as well. The community can immediately determine the quality of the brand or product by its deliverance through Social Media channels.
Also, please don’t confuse quality with “high dollar”. Not all quality has to be expensive – and in most cases concerning Social Media, it’s very inexpensive. Most of what I, personally, do for myself costs next-to-nothing and 80% of my revenue is generated from Social Media.
Concerning quality, I’m referring to clear, concise deliverance; orderly, fresh presentation; and, of course, remember the audience you are targeting. Flat, basic landing pages may be great for older demographics, but the Social Media community is, for the most part, familiar with technology – its okay to use Flash, video and other Web 2.0 medias in your Internet marketing collateral. Interestingly enough, the older demographics (55+) are now Facebook’s fastest growing demographic compared to only 4 months ago (which was 45+). Familiarity with Web 2.0 collateral is rapidly expanding to the retirees.
One final note…
Your type of quality may not be considered Social Media quality. In other words, what you may find exceptional, could be completely bland to a member of the Social Media community. If you don’t know how to reach the Social Media crowd, hire someone who does. Furthermore, remember to take their advice. After all, that is why you hired them.
