On a previous post, I discussed the importance of diversifying your social media marketing channels due to the attacks on the social network Twitter.
As these attacks were taking place, marketers rushed to other channels such as Facebook and FriendFeed. This, in turn, brought heavy stressed upon the infrastructure of these two servers making their responses to traffic requests quite sluggish, as well.
Over the past few days, we’ve witnessed some of Facebook’s own growing pains.
As Facebook has been adding some great new features, bugs have also been surfacing. Some issues have been minor annoyances like the random session timeouts and a user being forced to logged back in. In the spirit of National Talk Like a Pirate Day this past Saturday, Facebook users switched their native language from English to “Pirate” where all Facebook correspondence from the user is automatically translated to a “pirate-ty” dialect. Unfortunately, as Saturday ended, Facebook users were met with much grief as they attempted to revert their native language back to English – some are still unable to complete the reversion. Today, I, among many others, were temporarily locked out of our Facebook accounts for what was reported by Facebook as a “system maintenance,” thus, rendering our Facebook channels inaccessible for a few hours this morning.
What does all of this mean? Again, do not solely rely on one or two social media channels. Diversify your networks and rely on multiple providers for redundancy and a solid failover strategy.
