I visited one of those post office/UPS stores in a nearby shopping center the other day. I needed to buy some $.03 stamps - no packaging, no shipping, just stamps.
When I told the clerk (whom I believe was the store owner) what I needed, he got a little irritated that I would even make such a request. Furthermore, he only had less than twenty $.03 stamps. Gosh, to make him work for $.60 and some change in profit.
Convenience is what brought me to the store. Customer service is what will KEEP ME FROM GOING BACK.
If you don't appreciate the smallest value that your customers offer, your customers won't appreciate the greatest value that you offer.
Thousands, or even millions, of dollars may draw customers to you, but 5 good minutes of service is what keeps them.
