There’s a local car dealership offering to buy cars from those who are in need of cash.  Unless they plan on downgrading on monthly payments or sorts, its a terrible idea.

While there may be many who are out of jobs this season, how do they plan on finding a new job and getting there everyday if they sale their car?

Same principle in business – don’t fire your sales team.

Currently, there are many companies cutting their sales time – non-salary, commissions-only sales associates.  Why?  They don’t get paid unless they make the company money.  Fire and consolidate the management first.  If a company let’s go of the sales teams, who needs management?  There’s nothing to manage.

To many this may seem like common-sense, but what kills me is there are companies who don’t get this basic principle.

For example. there are web development companies here in Atlanta, Georgia that have boards of directors.  First, why does a web development company need a board of directors boggles me.  But, these companies are letting go of their designers and developers – the workers responsible for product fulfillment.  They’re keeping their boards, though.  Stupid.

Don’t sell your car; don’t fire your sales teams.  These are the channels that increase you and your company’s income potential.

So the economy isn't turning out like you'd hope right now and its, perhaps, hard to get going in the mornings.

While many are suffering, its imperative that you continue to do the right things even in the bad times - you must continue to do what will guarantee the success of your company in the long run. If you do, you and your company will not only survive, but come out stronger on the other side. If business isn't "booming" right now, its okay.  You now have more time to develop new marketing and sales disciplines.