Occasionally, Google will introduce an enhancement to its search engine allowing users to “opt-in” for use prior to releasing the addition live.  These enhancements are found in Google Labs (www.googlelabs.com). One current feature in the labs is Google’s Social Search.

Supposedly, Google offers subscribers the ability to search their own networks for relevant results to their query. Those results, in turn, may be given higher precedence than those results returned from outside the user’s network.  Notice the word “may.”  I’ve yet to see any such results.  Perhaps, my network isn’t big enough.  However, I would have thought with a few thousand friends, someone’s got to be talking about the same thing(s) for which I am looking.  Maybe, we’re just not compatible and I should find new friends.

Or, maybe Google has yet to penetrate the social community for the same issue with which it has always struggled. Furthermore, Google now introduces its own hurdle.

So we all know that Microsoft is really pushing their new search engine "Bing."

Microsoft's advertisement spending is insane as they try to catch with Google.

Now, Microsoft extends past web and TV media into the radio.  They're targeting niche radio listeners.

Bing was on my local Christian radio station of all things.  Who would have thought they'd be there.

Comscore just realeased it's numbers for April and May in search share.  While Google still has a major lead, the points are starting to slip.

Here's the graph acquired from MarketingCharts.com.