Does your mailbox ever look like this one? If you're like most people, you receive tons of junk mail – advertisements, credit card offers, magazines; the list goes on and on.

Ultimately, we know where the mail will end up – in the trash. And, what a waste for the advertising company. But, what an even bigger waste if you don’t take a moment to capitalize on this opportunity to increase your network and turn junk mail into profits.

I recently read an article by the same name discussing an e-mail marketing campaign executed by United Airlines. The campaign asked recipients to add United's From Address to their address books. Why? There are two fantastic reasons for doing this. First, to avoid the "Junk Mail" folder and ensure the message will be delivered to the Inbox and; second, so that all images will be downloaded and displayed automatically with the message.

You may be asking, "What if my messages are already going to the 'Junk Mail' folder?" There are two possibilities for overcoming this obstacle.