To quote @AxelS: "Sales is like Sex - cold calls barely work, online is good to connect, but socializing is the way to go..." Well, that's one way to put it. Social networks push traditional marketing strategies to the back burner. Marketing practices that worked 20 years ago, were great 20 years ago, but are not as efficient today. Phone calls, letters (and today, e-mails) will only take the client relationship so far. Being social increases sales, closes deals and gets the job done. Here's a video to remind you of that fact.
Background: Marshall University loses their entire team and major boosters in a plane wreck. A new coach is called in to, perhaps, get a team together. The problem was, at the time, the NCAA didn't allow freshmen to start in football.
