In my previous post, I shined a little light on the repercussions Facebook platform apps can have on the productivity and performance on an individual.  But, how does Facebook apps create sluggish, under-performing companies?

Again noted, Facebook can be an incredible contributor to a company’s bottom line.  It’s a fantastic resource for generating leads and promoting brands, goods and services.  Companies need to define acceptable usage policies for social media so that the incorporation of social media is effective within the overarching marketing strategy.

Facebook is a fantastic tool for acquiring leads and growing your business.  However, Facebook does offer a new set of distractions.

I’m splitting this post into two parts in order to direct the content to two different, primary audiences: the individual looking for work; and, the business owner.   Depending on your current position, you should be aware of the distractions that may be causing you or your business to be less productive. 

Also, these two posts may seem hyper-critical, but please realize, my belief is quite simple…If you don’t like what you’re doing or the results, stop complaining and either change your attitude or change what you’re doing.

Occasionally, Google will introduce an enhancement to its search engine allowing users to “opt-in” for use prior to releasing the addition live.  These enhancements are found in Google Labs (www.googlelabs.com). One current feature in the labs is Google’s Social Search.

Supposedly, Google offers subscribers the ability to search their own networks for relevant results to their query. Those results, in turn, may be given higher precedence than those results returned from outside the user’s network.  Notice the word “may.”  I’ve yet to see any such results.  Perhaps, my network isn’t big enough.  However, I would have thought with a few thousand friends, someone’s got to be talking about the same thing(s) for which I am looking.  Maybe, we’re just not compatible and I should find new friends.

Or, maybe Google has yet to penetrate the social community for the same issue with which it has always struggled. Furthermore, Google now introduces its own hurdle.