On a previous post, I discussed the importance of diversifying your social media marketing channels due to the attacks on the social network Twitter.
As these attacks were taking place, marketers rushed to other channels such as Facebook and FriendFeed. This, in turn, brought heavy stressed upon the infrastructure of these two servers making their responses to traffic requests quite sluggish, as well.
Over the past few days, we’ve witnessed some of Facebook’s own growing pains.
Until recently, the extent of using Facebook for charity has been restricted to “Causes” – user-generated pages for organizations and charities providing a mechanism for allowing contributors to donate online. This has been one way for organizations to “virally” get their message out and acquire new supporters.
However, due to the recent, massive flooding in Atlanta, the local Christian radio station, 104.7 FM – The Fish, has discovered a new way to serve the community through Facebook. The Fish and their morning show hosts, Kevin and Taylor, are using their Facebook news feeds as a platform for posting community needs and responses.
For someone seeking assistance, the individual would post their request to either the main feed of the Fish or to the feed of Kevin and Taylor. Community members receive the status updates in their own feeds and have an opportunity to respond to those needs.
Many would argue that social media has weakened the “back porch community.” For Atlanta this week, Facebook has done the opposite – brought strength and encouragement to a hurting city.
Very cool video I came across this week.
Shawn Farquhar is a two-time World Champion of magic. Shawn can do some incredible things with a deck of cards. This video highlights one of those astonishing tricks - an act created around the song "Shape of My Heart" by Sting.
With all the cuts, shuffling and fanning of cards, Shawn keeps track of each one. Check it out, it's worth a watch.
